
I want your souuuuuuuuuul… and a £25 submission fee, and a massive commission fee, and some other fees that are hidden in the small print, and…
I’ve been helping several correspondents do detective work on some artist farming businesses who’ve tried to pick them up recently. My definition of artist farming is taking money from artists for vaguely defined services or for promises of success or sales that are deceptive and otherwise not as advertised. These schemes and businesses promise a lot but usually achieve little or nothing positive for the artist; they may indeed damage an artist’s credibility and their prospects of being taken seriously. They certainly don’t have the interests of artists or art buyers at heart in any way. All they care about is milking as many naive marks as possible. In Britain the same little pack of bandits seems to have about 90% of the artist farming business sewn up, they’re all friends with each other and they all co-validate each other’s lies and puffed-up CVs, linking to each other with bogus endorsements, spurious logos, sketchy web sites and narratives of success that don’t hold water.
Since it’s surprisingly quick and easy to get the measure of a company online, I thought I would share some methods to either put your mind at rest that the company is legit and the person you’re dealing with is who and what they say they are… or not, as the case may be. Where so-called “art opportunities” are concerned, the latter usually turns out to be the case.




