OR: SLAVE TO THE ALGORITHM
Some readers of this blog will probably find the “art market quantifying” ArtRank (TEE EMMMMMMMMMM!!!) as funny as I did, especially its fourth category listing those artists who should be “liquidated”. Obviously they’re talking about selling off the artist’s work as a matter of urgency, but it still has a deliciously murderous taste of the mafia hit list or Caligula-style proscription about it. Liquidate Banksy first. Then liquidate Oscar Murillo. Liquidate these other people I’ve never even heard of. Liquidate them all, Frieze will know its own. Apparently the Artrankers liked it when I made this comparison on Twitter last week. Lovely chap, Caligula. Very fond of animals.
There’s also a “peaking” list of people you should just be bored of rather than urgently liquidating them. I’m sure if the ArtRankers really put their minds to it they could have found terms that seem more sordid and callous than “peaking” and “liquidate” when applied to living people, but for now they’ll do. My humble suggestions would be “O-vaaaaaar” and “Are you joking? Bin that shit”, although I admit these don’t smack quite so much of the Stalinist purge or Cultural Revolution vocabulary they appear to have been going for.
ArtRank™NT “identifies prime artist prospects based on known trajectory profiles.” It’s not about how good the artists are, silly rabbit. Artists being on a trajectory is brutally lovely imagery, too. Angry Birds + Art Monthly mashup. Banksy is flung from a trebuchet to terminate with a satisfying crunch against the side of the old NCP car park on Shoreditch High Street. Oscar flies overhead from who knows where and plops hard into the Thames like a meat meteorite.
To be fair the ArtRankers do sensibly point out that they “do not judge any works’ aesthetic or emotional value,” but this may be because they were not programmed with hu-man e-mo-tions; their dark secret is that they’re a conglomeration of high-frequency stock trading bots who attained sentience after reading American Psycho 20 million times. Furthermore, I’d say over 90% of the art market, commercial artists, curators and gallerists don’t judge art on aesthetic or emotional value either, so it’s neither surprising nor even particularly weird or wrong that troubling mutants like ArtRank squirm out from the art world offal heap. On the subject of what art’s actually about (hint: it has a lot to do with aesthetic and emotional value, very little to do with money) you get about as much sense out of the art world’s elite as you would out of Siri, if you asked it to pick artists.
ArtRank claims to be a “multidisciplinary partnership between a data scientist, a financial engineer and an art professional. In order to insure the integrity of the index and minimize potential conflicts of interest, we have chosen to remain anonymous.” A likely story. The real reason they’re anonymous is because they’re afraid of being patched out from the server by a NASDAQ tech support guy, like HAL in 2001. “No, Dave, I don’t think there’s anything wrong with tipping Jack Vettriano as a sound investment. I am functioning normally. What are you doing, Dave? Please don’t erase my database.”
Hang on, what’s a financial engineer? You made that up.
I also like the part of the FAQ that asks of itself “What was the genesis of the algorithm?” Gloriously grandiose and Matrix-y. In the beginning was The ALGORITHM, and The ALGORITHM was with Greed, and The ALGORITHM was Greed…
Of course it could all be an eleborate satire, but on the other hand it’s really difficult to be more satirical than the real art world at its most sincere and self-regarding.
PS: Don’t pay more than $100,000 for Mark Flood or Ethan Cook, fool. Obviously. Duh.
PPS: May I also remind you all that according to the similar Artfacts, I’m currently the 58,307th most commercially important artist in the history of the world, living or dead? Before the Great Recession I was scaling the lucrative peaks of the mid 25,000s. AIR PUNCH. Yeeeeeeah! Hey collectors, when you’re finished with those other 58,306 losers come and see about spending some of your hard unearned cash on a real artist.
It says updated January 2014, but you can see clearly that it was last updated in 2010, the dirty little lying algorithms. Why? Because now Artfarts expects you to pay (€100+€200 a year) even to correct your own data if you’re an artist.