A TAXONOMY

29 Dec

… OF EVERY ADVERTISER IN THE OCTOBER 2011 EDITION OF ART REVIEW

(Originally written late 2011, obviously.)

For roughly every two advertisements promoting a UK art gallery in this magazine, there is one promoting a luxury clothing or jewellery brand. There are about 75 pages of advertising in this issue of Art Review, including 4 pages of advertiser directory listings. The magazine has 162 pages. It’s not until after page 100 that there are any UK advertisers from outside of London. The highest prestige positions and therefore the most expensive places for advertising are occupied by Cartier (inside front cover),  Investec (inside back cover) and Louis Vuitton (outside back cover). There are no less than nine different art fairs advertised in this one issue of the magazine and taking place over October, November and early December 2011.

This is unrelated except for the fact that it’s the same magazine: There’s a grocer’s apostrophe typo ON THE COVER, a quote from Tacita Dean “I don’t wan’t [sic] to know what I’m doing.” Can anybody tell me which two words “wan’t” might be contracted from? “Want not”? So she does not want not to know what she’s doing? Oh well, it’s not like the cover is the first part of a magazine that everyone sees– oh, wait, that’s exactly what it is. Plus it so happens that I don’t want to know what Tacita Dean is doing either, so she and I are alike in that regard. I learned something from this magazine.

x2= double page spread, x1= whole page ad, ½= half page ad, ¼= quarter page ad

Luxury goods, including clothes (10 pages): Cartier [x2, inside front cover], Van Cleef & Arpels [x2], Margaret Howell [x1], Lacoste [x2], Etro [x1], Selfridges [x1], Louis Vuitton [x1, back cover]

Banking (2 pages): EFG International [x1], Investec [x1, inside back cover]

UK galleries (21¾ pages, of which ¼ is outside London): Victoria Miro, London [x1], Maureen Paley, London [x1], Stephen Friedman Gallery, London [x1], Zabludowicz Collection, London [two separate instances x1], Bloomberg Space, London [x1], LUMAS, London [x1], Salon Vert, London [x1], Saatchi Gallery, London [three separate instances, all x1], All Visual Arts, London [x1] Iniva, London [¼], Gazelli Art House, London [x1], Madder 139, London [x1], ICA, London [x1], Robilant + Voena, London [x1], The Mall Galleries, London [½], Royal College of Art, London [¼], Royal Academy of Arts, London [¼], Bermondsey Art Project [½], Artlands, Kent [¼], Richard Young Gallery, London [½], Real World Gallery, London [¼], The Great Room, London [x1], Apricot Gallery, London [x1]

Online only (1 page): Axis [½], The Art Collective [½]

Advertising itself (2 pages): Art Review [two separate instances x1]

European galleries (13¾ pages): Gallerie Thaddeus Ropac, Paris [x1], Grimm, Amsterdam [x1], Sprüth Magers, Berlin [x1], MUSAC, León [x1], Cardi Black Box, Milan [x1], Galeria Helga de Alvear, Cáceres [x1], Museum Boijmans Van Beuningen, Rotterdam [x1], Brand New Gallery, Milan [x1], Deutsche Guggenheim, Berlin [x1], Museo Nazionale Delle Arti, Rome [x1], Raster Gallery, Warsaw [x1], Galeria Pack, Milan [x1], Suzanne Tarasieve, Paris [x1], Kunstverein, Wiesbaden [¼], Migrosmuseum, Zürich [½]

Art Fairs (7¾ pages): Abu Dhabi Art Fair, UAE [x1], ARCO, Madrid [x1], Artissima 18, Torino [x1], Dublin Contemporary [x1], Frieze Art Fair [x1], Art Basel Miami Beach [sic] [x1], Sunday Art Fair, London [x1], The Event, Birmingham [½], Palace Art Fair [¼]

Asian galleries (5 pages): Long March Space, Beijing [x1], Kaikai Kiki Gallery, Tokyo [x1], Doosan Gallery, Seoul [x1], Eslite Gallery, Taipei [x1], Borobudur, Singapore [x1]

Australian galleries (1 page): Museum of Contemporary Art, Sydney [x1]

North American galleries (5 pages): The Pace Gallery, NYC [x1], Ohwow, LA [x1], Edward Tyler Nahem, NYC [x1], La Louver, Venice CA [x1], Art Platform, LA [x1]

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