ARTBOLLOCKS THEATRE: PSCHOGEOGRAPHY

23 Aug

[Sic]

ArtBTheatreTitleDramatic readings of the worst artist statements, gallery press releases and art criticism I’ve had the misfortune to encounter. Some of them have already been featured on this site; others are based on tip-offs and reports from colleagues or readers.

The original text is here, egregious typos and all: Configuring the potential. They appear to be serious. This first came to my attention via Dany Louise’s Interpretation Matters. She protects their identities and very succinctly plays Devil’s advocate there, while still being quite firm about it being bad writing. I only beeped out their names because it was funnier and it makes them seem like criminals. You can find out who’s responsible just by following the link. Everybody makes mistakes or does things they regret later, but my belief is that anything you put your name to in public is just that: public. You don’t get to hide from what you said in your own press release or artist statement.

You may notice that my energy level deteriorates somewhat towards the end. Just saying this crap is exhausting. I can turn that observation into some advice: when you’ve written your statement or press release, read it aloud. Does reading it wear you out? Are there sentences so long you need to breathe more than once before you reach the end? Are there phrases you can never say properly without mispronouncing or jumbling them up, no matter how hard you try? If you answer yes to any or all of these questions then what you’ve written is not doing its job, which is to communicate. Try again.

Also, virtually every application has a spelling and grammar checker. Use the bloody thing.

Previously: Oscillating.

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6 Responses to “ARTBOLLOCKS THEATRE: PSCHOGEOGRAPHY”

  1. Alistair 26/08/2013 at 8:08 PM #

    Reblogged this on Alistair Gentry.

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