MULTIPLE SLASHES ARE SOUGHT AFTER

2 Feb

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I can’t believe they’re talking about this shit with a straight face” of the week goes to a recent article on Artsy (aforementioned) on ‘The Secrets of Art Pricing‘. If they’re meant to be secret, should you really be telling us? Never mind.

Submarkets for individual artists, and markets within different periods for those artists, require their own brand of unique pricing lore. Case in point is the oeuvre of Lucio Fontana, who began puncturing the surface of paper or canvas in the late 1940s, developing the idea over the next two decades. “At different times, different colors are more or less popular,” wrote Melanie Gerlis, Art Market Editor at The Art Newspaper, in her 2014 book Art as an Investment?, referring to Fontana. According to Fontana specialist Luigi Mazzoleni, founding director of Mazzoleni London, “regarding the slashes,” the most popular colors on the market are white and red. Various other factors also come into play. He added, “The quality of the cut is very important as this gives a different rhythm and effect to the canvas. The quantity of cut is also important. A single cut is very minimalist and therefore very sought after, but multiple slashes are also sought after on the international market.”

“Unique pricing lore”? Are you a wizard? As for Mr Mazzoleni, a single kick up the arse is very minimalist, but I think with the way he’s talking he is really seeking multiple kicks up the arse with a pointed shoe. Anyway, just in case you were in any doubt, the content, beauty, emotion, craft and artistry of your art are not important at all. It’s all about being red or white, and the slashes.

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One Response to “MULTIPLE SLASHES ARE SOUGHT AFTER”

  1. Alistair 18/04/2016 at 4:03 PM #

    Reblogged this on Alistair Gentry.

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